1847 Goedeker Inc (NYSE:GOED) is one of the biggest pure-play online retailers of household goods in the United States. It recently announced that it would use Capsule’s services to help with its organizational and strategic rebranding process. The company has warehouse fulfillment facilities in the Midwest and Northeast. It also has showrooms in St Louis, Missouri, and Brooklyn, New York. Goedeker is a leading nationwide omnichannel online retailer that provides global and national brands with one-stop shopping. It carries many household products, including Samsung, LG, Whirlpool, Frigidaire Pro, Café and Bosch. Some of the luxury brands it carries include Dacor, La Cornue, Thermador, Viking, Jenn-Air, and Wolf.
Capsule has been the editor of many legendary brand stories for more than twenty years now. Whether it’s churning out brand stories that rival all the classics, illuminate the voice of a brand via reflecting values, or putting a fresh new spin on an old tale, most times, it usually gets the job done.
Goedekers’ Chief Executive Officer, Doug Moore, said that as their operations continue to grow, the company found that it’s vital to run under one brand to help engage stakeholders and customers throughout the journey. He further stated how Capsule has historically been able to provide its clientele with step-by-step strategies and techniques to align their messaging with their long-term goals. He said the people at Goedekers are happy to bring the brand’s expertise to the fold alongside the company’s vast activation strategies and consumer insights to help better current operations. At the same time, it increases customer recognition and awareness.
Under this scope, both Goedekers and Capsule will work together to review the company’s consumer messaging strategies, visual identity systems, brand identity, and brand name. This brand review’s primary goal will be to provide a platform that’ll accelerate the company’s goal to help change how American citizens buy household appliances all over the country.