Apple’s message to the developers
Market analysts also view this as repression on apps using the adjusted System Development Kit. Adjust, which claims to have over 50,000 apps using its SDK, collects probabilistic attribution. Fingerprinting data can replace Identifier For Advertisers (IDFA), an identification method for advertising that Apple hopes to control with the new ATT.
Rejecting all the apps that use adjust could mean a catastrophic iOS update for iOS 14.5, with some of the most common apps rejected. Therefore, it’s refreshing to note that adjust has updated its System Development Kit in the last few hours. This update will very likely bring all its apps up-to-date with Apple’s new regulations.
In addition to the new App Tracking Transparency safety measures in the iOS update, Apple will launch new ATT policies. Notably, IDFA will be configurable for each app. This will give the user the chance to give each app permission when it first launches.