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Apple Inc.’s (NASDAQ:AAPL) Will Removes The Controversial “Touch Bar” From MacBooks

Apple Inc.’s (NASDAQ:AAPL) MacBook design has not changed for almost five years but in the latest redesign, the company is planning to do away with one of its most controversial tech on the Macs. According to TFT Securities analyst, Ming-Chi Kuo, the next-generation MacBook Pro will do away with the Touch Bar which has been divisive since its launch in 2016.

Apple to remove Touch Bar From MacBook Pros

The company launched the first M1 MacBook Pro in November and the focus now is on the next releases. Kuo reported that the new 14-inch Mac will come in 14 and 16-inch sizes with a MagSafe charger and will feature more ports. Most importantly, the Macs will run in the company’s new Silicon chips. According to Kuo, the new MacBook Pro will launch in Q3 2021 and it will do away with the customizable, context-sensitive LED Touch Bar that replaced the row of the function keys at the top of the keyboard. Notably, its digital interface includes features such as shortcuts and text prediction and Apple app developers will make software that will leverage the touch screen capabilities.

There Touch Bar drew mixed feelings from Apple fans with some preferring to use it while others indicating they missed the physical buttons that were there initially. The good news for MacBook Pro lovers is that the company will replace the Touch Bar in the 14-inch and 16-inch laptop models with physical buttons.

Low demand led to a change of heart for Apple

Carolina Milanesi, Creative Strategies’ tech analysis said that the company could be replacing the Touch Bar because of mixed responses from fans. She added that the company might not have seen much demand and as a result, the added cost became an issue since there was no user value. Interestingly, the low demand equally limited the developer’s interest thus limiting how useful the Touch Bar could be.

Linn Huang, devices and displays research VP said that when the company introduced the Touch Bar, there was a mixed reception. Most users didn’t know the problems it could have solved.

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