Auddia Inc. (NASDAQ: AUUD) Announce Onboarding Of RadioAlabama to its platform, Shares Drop 7%

Auddia Inc. (NASDAQ: AUUD) dropped 7.41% despite the company announcing the addition of RadioAlabama as the third radio station group addition on its platform. 

RadioAlabama joins Auddia platform 

RadioAlabama is one of the biggest and fastest-growing privately-owned radio groups located in Sylacauga in the east-central part of Alabama. It operates across ten terrestrial radio brands. With RadioAlabama’s collaboration, Auddia’s launch will reach about 500,000 radio listeners every month. Interestingly, this marks the first time a radio broadcaster will promote a subscription-based commercial listening experience.

Lee Perryman, RadioAlabama’s President, and CEO said, “We are excited about the opportunity to innovate and expand immersive listenership thanks to the Auddia platform. As our audiences discover and ask for new ways to consume our content, the Auddia platform will help us significantly enhance and differentiate our offering compared to subscription services to meet interests in quality local and regional programming, potentially expanding reach outside our over-the-air coverage areas,”

Auddia offering listeners the opportunity to listen from preferred devices 

Perryman added that despite radio still reaching 93% of adults, they have been working to enhances engagement with listened through their preferred devices. 

Lakes Media owner and the first radio broadcaster partner to join Auddia Platform Tom Birch said that Perryman’s acknowledgment of the value Auddia adds to radio was evident. The actions to be involved were definitive. Birch said that he is welcoming RadioAlabama to their platform at the moment, which is an exciting period for the Auddia platform and the radio industry. 

Birch added, “My stations recently went live on the Auddia app and are performing wonderfully. We also just launched an aggressive promotional campaign across all Lakes Media stations to drive Auddia downloads and subscriptions for the very first time.”

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