HubSpot, Inc. (NYSE:HUBS) Integrates LinkedIn Ads to Its Ad Product to Take Inbound Marketing to the Next Level
HubSpot, Inc. (NYSE:HUBS) closed the day at $164.23 on a volume of 559.9K shares. The stock has been consistently moving above its 200 Day moving average and here is the latest update from the company.
HubSpot is committed to improving the customer experience as it has announced integrating LinkedIn ads to their ads product. The inbound marketing software announced that LinkedIn ads are available now in the Professional as well as Enterprise tiers of their marketing Hub making part of the company’s Ads tool.
Creating a Delightful Customer Experience
HubSpot is majorly designed to help marketers as well as business owners to attract several visitors to their website, then convert them into leads and then close them as clients. Integrating LinkedIn ads is the best step taken as they aim to achieve the best customer experience.
Besides, HubSpot Ads as well includes integrations with Google and Facebook hence giving the customers the necessary tools needed to manage their advertising efforts in the HubSpot platform. The new feature allows the customers to track as well as optimize LinkedIn ads in the HubSpot platform.
Connecting LinkedIn ads account to HubSpot, customers will then have the ability to target ads at their ideal customer in their entire buyer’s process. Customers have several reasons to get optimistic about as the integration will help to seamlessly sync LinkedIn leads with HubSpot CRM unlike when they had to manually download daily their lead list as well as updating CRM.
Also, it will help easy reporting of ROI through the CRM, auto tracking, help close the gap on remarketing, and most importantly it is very B2B friendly.
The Right Way
According to Nicholas Holland, GM and VP of HubSpot Marketing Hub about the integration said that since LinkedIn is the most extensive professional network in the world, it was a no-brainer making its advertising tools available to their customers. He added that the addition of LinkedIn ads to their platform is giving the businesses an option of leveling-up their advertising strategy as well as growing better.
Besides, LinkedIn customers will benefit to grow businesses, and HubSpot customers will benefit from the premier B2B social platform while looking to get in touch with ideal customers. Moreover, HubSpot offers also integration with the LinkedIn sales navigator.