Fitbit Inc. (NYSE:FIT) stock closed its trading session at $6.47 up meagre 0.31%. Here is latest news from the company.
Those who are looking to upscale their fitness level or even step out in style can think about Fitbit Inc. (NYSE:FIT). The company’s products, considered some of the best have multiple uses. For example; Fitbit’s heart rate tracker enhances sleep quality, while its ultra-slim wristband works best in tracking one’s activities. Anyone willing to keep track of their weight and BMI can do so using Fitbit’s scale.
However, this is not all. It is now emerging that the leader in the world of wearable technology has taken its business scale higher. The innovator has reportedly coming up with a fitness tracker primarily for kids. A leak of images of the new gadget has fuelled the unconfirmed rumors. It said the device looked child-friendly and adorned bright colors.
Fitbit’s commitment to perfection keeps them in the spotlight
Every day, something is coming up about wearable data and its role in changing people’s lives for the better. The use of wearable devices has indeed become the talk of the technological industry. The leading global wearables brand tries as much to keep a low profile. However, when it decides to hit the market, it does so in a big way, and this keeps it in the spotlight.
There is an already existing fitness tracker for kids; 2018’s Fitbit Ace. Nonetheless, it is not clear whether or not what the rumor holds is a marketing device or a real deal for kids. All the same, a revamped Ace would do some justice to kids given that the age limit for Ace was 8+ years. Besides, the new device is not only strong, but it also sports a fun design.
The launch of a Fitbit Bring-Your-Own-Device (BYOD) project
Together with the National Institutes of Health (NIH), Fitbit has launched a digital health technology initiative. The first of its kind aims at refining the ability to eliminate diseases and also establish a relationship between health indicators and health outcomes.
The initiative will enroll one million or more participants. According to the General Manager of Fitbit Health Solutions, Adam Pellegrini, “This is a tremendous opportunity for Fitbit users who choose to participate, to further contribute to one of the world’s largest research efforts by providing information that can help pave the way to a healthier future for all of us.”