Tag: Nielsen Holdings PLC

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Nielsen Holdings PLC (NYSE:NLSN) Seeks To Revolutionize Ad Rating With The Expansion Of Total Ad Rating Reporting Platform

Nielsen Holdings PLC (NYSE:NLSN) has a lot going well regarding business model and growth strategy. Notably, the firm announced an enhanced Total Ad Rating reporting platform to incorporate a larger user base. In particular, the platform enables cross-platform measurement of ad viewership across platforms such as mobile phones, PCs and […]