Nielsen Holdings PLC (NYSE:NLSN) has a lot going well regarding business model and growth strategy. Notably, the firm announced an enhanced Total Ad Rating reporting platform to incorporate a larger user base. In particular, the platform enables cross-platform measurement of ad viewership across platforms such as mobile phones, PCs and […]

Nielsen Holdings PLC (NYSE:NLSN) is going through a rough patch at the moment- struggling to retain its customers. Although the company has managed to renew a couple of contracts, a good number is also dropping their services citing almost similar reasons. Nielsen Renews contract with Stations Nielsen has reportedly renewed […]